Allaxys Communications --- Transponder V --- Allaxys Forum 1
Aktuell im WWW => *** PRESSEMELDUNGEN *** => Topic started by: ama on December 11, 2009, 11:25:10 AM
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Consumer Health Digest #09-50
December 10 2009
FTC updates testimonial/endorser guidelines.
The Federal Trade Commission has approved final revisions to the
guidance it gives to advertisers on how to keep their endorsement and
testimonial ads in line with the FTC Act. [FTC publishes final Guides
governing endorsements, testimonials: Changes affect testimonial
advertisements, bloggers, celebrity endorsements. FTC news release,
Oct 10, 2009] http://www.ftc.gov/opa/2009/10/endortest.shtm
The last update was in 1980. Under the revised guides:
**If an advertisement features a consumer experience that is not
typical, it must clearly disclose what consumers can generally
expect. The 1980 version permitted advertisers to describe unusual
results in a testimonial as long as they included a disclaimer such
as "results not typical." Advertisers typically did this so
inconspicuously that many people would not notice it. The new
guidelines require disclaimers to be "clear and conspicuous."
**All "material connections" (including payments or free products)
between advertisers and endorsers must be disclosed.
**Both advertisers and endorsers may be liable for false or
unsubstantiated claims made in an endorsement-or for failure to
disclose material connections between the advertiser and endorsers.
**Celebrities have a duty to disclose their relationships with
advertisers when making endorsements outside the context of
traditional ads, such as on talk shows or in social media.
The FTC has posted two relevant documents, the Guides themselves
http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
and a Federal Register Notice that details their development and rationale.
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
###
Study pans chiropractic's "subluxation" concept.
Four scholarly chiropractors have concluded that epidemiologic
evidence does not support chiropractic's most fundamental theory.
Since its inception, the vast majority of chiropractors have
postulated that "subluxations" (misalignments) are the cause or
underlying cause of ill health and can be corrected with spinal
"adjustments." [Barrett S. Subluxation: Chiropractic's elusive
buzzword. Chirobase, May 21, 2006]
http://www.chirobase.org/01General/chirosub.html
After searching the scientific literature, the authors concluded:
"No supportive evidence is found for the chiropractic subluxation
being associated with any disease process or of creating suboptimal
health conditions requiring intervention. Regardless of popular
appeal, this leaves the subluxation construct in the realm of
unsupported speculation. This lack of supportive evidence suggests
the subluxation construct has no valid clinical applicability.
[Mirtz TA and others. An epidemiological examination of the subluxation
construct using Hill's criteria of causation."
Chiropractic & Osteopathy 2009, 17:13, 2009]
http://www.chiroandosteo.com/content/pdf/1746-1340-17-13.pdf
###
Major study finds no association between mobile phones and brain tumors.
Researchers who examined incidence rates of brain tumors in
Scandinavian countries from 1973 through 2003 detected no new trend
in rates during the final five years, a period during which cell
phone use increased rapidly.
[Deltour I and others. Time trends in brain tumor incidence rates in
Denmark, Finland, Norway, and Sweden, 1974-2003.
Journal of the National Cancer Institute, electronic publication Dec 3, 2009]
http://www.ncbi.nlm.nih.gov/pubmed/19959779
###
Other issues of the Digest are accessible through
http://www.ncahf.org/digest09/index.html
If you enjoy the newsletter, please recommend it to your friends.
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